Brand Strategy | Creative Strategy | Creative Design & Development
Inspira conceived of a digital asset portal to seamlessly provide a wide array of templated digital assets for these independent business accounts to use for promoting their menus. The templated creative assets elevated the content creation and allowed individuality while ensuring that the Coca-Cola branding met brand standards. All of their digital content needs could be quickly and easily assembled to deploy their in-bound messaging.
Many platforms were considered and tested before landing on our customized version of Filecamp. This platform was selected for the portal based on its ability to present the ideal user experience for the accounts. Notably, we customized the platform to align with the internal Coca-Cola tech stack which allowed for the integration of key creative assets from their library database. From the first introductory email to introduce the new digital asset platform, Coca-Cola saw a tremendous response. Once account managers guided each account regarding the benefits of this new tool, platform subscriptions continued to rise.
The platform is now a standard element that these independent business owners use to market their establishments and drive orders.
More examples of our EQxIQ approach