Brand Storytelling | Brand Strategy | Immersive AR/VR Events
Our concept was inspired by Barone Fini’s newest imagery displayed on their wine labels, hot air balloons flying over the vineyard. We wanted to transport consumers to the authentic vineyards of Northern Italy where the Barone Fini wine is produced. What better way to do so than in a hot air balloon. So doing would establish an extremely indelible link to the brand, reinforcing the label imagery and invoking the emotion and excitement of the unique experience.
Inspira designed and produced a larger-than-life custom inflatable attraction, featuring a hot air balloon and gondola as the centerpiece of the activation. This bold visual representation of the brand’s label instantly captivated consumers and encouraged them to participate.
Our Rome-based production team shot drone footage of the vineyard. Then we produced a fully immersive 360-degree experience Virtual Reality (VR) trip to the vineyard in Italy that was viewed by consumers wearing an Oculus VR headset once they stepped into the hot air balloon gondola. Narration and brand education in the VR film was provided by Giovanni Bonmartini, a direct descendant of the founding Bonmartini-Fini family.
We showcased the experience at hot air balloon festivals across the country. Inspira Brand Ambassadors brought the big idea to life by encouraging patrons to post a photo of themselves on social media, while sitting on the Barone-Fini branded vespa “over-looking” the Italian Alps imagery in the background. After educating consumers on Barone-Fini’s wine with a complimentary sample tasting, consumers were seamlessly driven from sample to sale at the “Flight of Fini” wine concession adjacent to the activation.
2023 Hermes Creative Awards Platinum Winner: Live or Virtual Event & Virtual, Augmented or Mixed Reality
2023 Chief Marketer Pro Award: Best Sampling or Trial Recruitment
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