Experiential | Immersive AR/VR Events
To tap into our audience, we created the Jeep “Champion of Adventure” experience. Fans stepped inside a 30-foot geodesic dome and hopped into a virtual Jeep immersive test drive. Once nestled into the heated seat of the legendary Jeep Wrangler, an immersive 4-D, 4-minute mountain drive adventure began. Our team conceived and produced the riveting 360° panoramic cinematic film experience. From snowy mountains to desert hills, through the rough terrain of mountain trails, the journey culminated off-road against a spectacular sunset.
The trip was a 360° treat for the senses, complete with blowing wind and the scents and sounds of nature. Following the film, fans were invited to meet and greet X-Game athletes, customize leather Jeep keychains, and get behind the wheel of a Wrangler to start dreaming of their Jeep adventures in real life. Data capture provided dealer leads.
Ex Winner at the 2020 Ex Awards for Best Millennial/Gen Z
Campaign Gold at the 2020 Ex Awards for Best Sports Activation
Gold at the 2020 REGGIE Awards for Best Sports or Esports Marketing Campaign
Bronze at the 2020 REGGIE Awards for Best Small Budget Brand Activation
Gold at the 2020 Pro Awards for Best Sports or Sponsorship Tie-In
Silver at the 2020 Pro Awards for Best Use of AI/VR/AR
Gold at the 2020 Experience Design & Technology Awards for Best Use of A/V
More examples of our EQxIQ approachLearn More