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Jeep Champion of Adventure

Jeep experiential marketing activation

The Challenge

After sponsoring the Winter X Games in Aspen for 16 straight years, Jeep challenged us to reinvent the experience and connect with its adventurous consumer.

Our Strategy & Activation

At the Jeep “Champion of Adventure” activation, fans were invited to step inside a striking 30-feet dome into a vehicle-led immersive experience. Once nestled into the heated seat of our legendary Jeep Wrangler, their virtual mountain drive adventure began. The riveting 360º film experience pulled footage from Big Bear Lake, CA that was shot by our team, transporting viewers over boulders and mountain trails. The journey culminated as we off-roaded over a dry lake bed – all enhanced by the blowing wind, scents, and sounds of nature. After the film experience, fans were invited to enjoy a freshly made waffle, customize their own leather Jeep keychain with GPS coordinates, and get behind the wheel of a Wrangler to start dreaming up their own Jeep adventures.