The
Challenge
Café Bustelo has long been a cultural icon in Latin communities but its bold, espresso-style flavor hadn’t yet broken through to the mainstream coffee scene. While competitors built buzz around convenience and lifestyle, Bustelo’s rich heritage and authentic energy were flying under the radar. It was time for a breakthrough with sabor, swagger, and a little cafecito-fueled mic drop.
Relationship
Opportunity
Few coffees inspire brand love like Café Bustelo. To keep that love brewing and break into the mainstream, we saw a chance to use its unmistakable Latin flair as a differentiator turning flavor into culture and culture into connection. By showing up as a cultural catalyst blending music, art, and lifestyle we could turn first-time tasters into lifelong fans, through high-energy festival experiences that made every sip feel like a celebration.
Our
Solution
For Latin communities, the bodega isn’t just a store, it’s a heartbeat. A place where music, conversation, and the smell of fresh coffee fuel connection. We brought that spirit to Lollapalooza and other summer festivals with La Bodega de Café Bustelo, a vibrant corner-store-meets-coffeehouse designed to recharge festivalgoers with bold flavor and contagious energy. Every detail, from the visuals to the beats to the brews, radiated that communal buzz and by the end of the weekend, the Bodega wasn’t just part of the festival. It was the headliner.
Results
ugc created
dwell time
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