The
Challenge
People have always turned to ice cream to feel good, but not always after they eat it. We needed to position Yasso as the better-for-you frozen dessert that delivers all the joy and satisfaction of ice cream, without the guilt. By doing so, Yasso could stand out in a crowded freezer aisle and become the go-to choice for smarter indulgence.
Relationship
Opportunity
Screaming is one of the most natural ways to feel better. We saw the perfect opportunity for Yasso to turn all that pent-up frustration into pure joy by letting people yell it out, then chill with something Ridiculously Better. The payoff? Big laughs, bigger smiles, and a lasting bond—making Yasso the frozen treat people reach for when they need a little stress relief and a lot of delight.
Our
Solution
We took the age-old phrase, “We all scream for ice cream” and gave it a Yasso twist. Because if you really want to feel good, there’s a better-for-you way to do it. The Yasso Scream Booth hit the road on a multi-market tour and even landed a feature on The Drew Barrymore Show, offering a safe space to let it all out, then feel even better with a Yasso in hand. The result? A summer stunt that turned meltdowns into belly laughs, samples into superfans, and proved Yasso is the frozen dessert that always keeps its chill.
Results
let out
Impressions
distributed
in 6 weeks
