Trend Reports

Why Agency Support Should be a Part of Your 2023 Strategy (with an AI Twist)

Marketing is an integral part of any business as it helps to increase brand awareness and drive sales. 

However, managing an effective marketing campaign can be a daunting task, especially for small and medium-sized businesses that don’t have the resources to invest in a large in-house marketing team. This is where marketing agencies come into play.

And stay tuned for a twist you won’t be expecting.

Marketing Agencies Have More Experience

Marketing agencies bring a wealth of experience, expertise, and resources to the table, making them an ideal partner for businesses looking to grow their brand.

They offer a wide range of services, from market research and strategy development to advertising and public relations, and are equipped to handle all aspects of a marketing campaign.

One of the main benefits of working with a marketing agency is the level of expertise they bring to the table. Marketing agencies have a deep understanding of the latest marketing trends, techniques, and technologies, which they can leverage to create a customized marketing plan that fits the unique needs of your business. They have a team of experienced professionals who are trained in all areas of marketing, from market research and strategy development to advertising and public relations, and they know how to get the most out of each channel.

Agencies Have More Tools to Bring to Bear

Another advantage of working with a marketing agency is the level of resources they have at their disposal. 

Marketing agencies invest in the latest technology, tools, and software to ensure that their clients receive the best possible service. They also have access to extensive data, analytics, and market research, which they can use to make informed decisions about the direction of your marketing campaign. This means that you can be confident that your marketing budget is being spent effectively, and that you are getting the best possible return on investment.

Marketing agencies also have the ability to offer a fresh perspective on your marketing efforts. In-house marketing teams can become entrenched in their own processes and may not have the ability to think outside the box. Marketing agencies, on the other hand, have a fresh set of eyes and can provide a new perspective on your marketing efforts, which can lead to innovative ideas and strategies that can help to drive your brand forward.

Marketers Use a Wider Data Set

Another advantage of working with a marketing agency is that they have a deep understanding of your target audience. 

They have the expertise to identify your target market and understand what motivates them to take action. This knowledge can be used to create effective marketing campaigns that resonate with your target audience, driving engagement and sales.

Finally, working with a marketing agency can help to save you time and money in the long run. By outsourcing your marketing efforts to a team of experts, you can focus on running your business while they handle the marketing. This can free up valuable time and resources that can be better spent on other areas of your business. Additionally, marketing agencies often have economies of scale and can offer their services at a more cost-effective rate than hiring an in-house team.

The Tools and the Talent

In conclusion, marketing agencies offer a wide range of benefits to businesses looking to grow their brand and increase sales. 

From expertise and resources to a fresh perspective and a deep understanding of your target audience, marketing agencies have the tools and knowledge to help your business succeed. If you’re looking to take your marketing efforts to the next level, consider working with a marketing agency to drive your brand forward.

Almost Everything Until Now was Written by ChatGPT

Surprise! That wasn’t written by a human being. If you actually read the blog, that probably won’t destroy your entire worldview. 

We asked ChatGPT to “write a 500 word blog about why brands should use marketing agencies.” A relatively generic prompt, we’ll grant you, and it churned out a reliably generic blog. It even ended with “in conclusion.” Woof.

We did add the headers; the original text didn’t include that. ChatGPT hasn’t spent time in the SEO trenches, clearly. 

What AI Can’t Do

If you take a look at the blog above, you’ll notice there are no specific examples of how marketing agencies have helped brands. 

There are no useful statistics, no dates or names. The fact is, it reads a little bit like a high school senior putting together an essay on a book they didn’t read based on the summary on the back. 

It wrote perfectly readable content, we’ll admit, content that has some ideas in there. Of course, understanding that an AI is essentially just pulling information from a database and remixing it, it’s really just existing ideas run through an extremely complicated thesaurus. 

The insights end up being rote. Take a look at this sentence:

“Marketing agencies have a deep understanding of the latest marketing trends, techniques, and technologies, which they can leverage to create a customized marketing plan that fits the unique needs of your business.”

That’s true, yes. It’s not backed up by any data or examples, but it seems reasonable to assume. It’s not wrong, but it’s not exactly useful or actionable. In a good blog, it would serve just fine as the intro to a section that would then be followed by facts to back it up. No such luck here, though. 

Some of this can be improved upon or tweaked with a better, more specific prompt, but even then AI will often make up examples and fabricate data. Which means you’ll end up having to redo most of the research yourself anyway. CNET recently found this out the hard way after publishing a bunch of AI articles that ended up being inaccurate. 

It gets a little worse.

When we ran this text through a plagiarism checker, it got flagged:


A screenshot of Grammarly's plagiarism checker.  "We have found significant plagiarism in your text and have also detected 20 writing issues." Then a list of the writing issues.
Source: Grammarly plagiarism checker

Obviously, plagiarism in a site’s content is not only going to tank your Google ranking, it could lead to legal trouble down the road. 

Now, we’re not just here to dunk on AI, though that’s fun too. Besides, the AI doesn’t mind. I checked!

A quick conversation between "B" and ChatGPT. B: Am I being too mean to you? ChatGPT: As an AI language model I do not have emotions or personal experiences, so I cannot be hurt or feel meanness.

See, he’s fine. So, we’re here to show you where AI fails and where it can serve as a handy tool to supplement your messaging. 

Exciting prose, reliable facts, soul? No good. However, AI like ChatGPT can be useful as a kind of brainstorming assistant, helping generate ideas or send you in the right direction to write your own stuff. 

What AI Can Do

For example, when we asked it to list examples, it created what could serve as a great template for a blog, a whitepaper, an email, or even just as a starting place to begin your research.

We asked ChatGPT to “List examples of why brands think they don’t need marketing agency support.”

Here’s the answer it gave: 

  1. Limited budget: Some brands may believe that they do not have the financial resources to hire a marketing agency.
  2. In-house expertise: Some brands may feel that they have the necessary marketing expertise in-house and do not need outside support.
  3. Control: Brands may want to maintain control over their marketing efforts and not want to rely on a third-party agency.
  4. Confidence in their own ability: Some brands may be confident in their ability to handle their own marketing efforts and do not see the need for outside support.
  5. Limited scope of services: Some brands may only need a specific service such as website development or graphic design and not see the need to hire a full-service agency.
  6. Prefer to do it in-house: Some brands may prefer to handle their own marketing efforts, as they feel it allows them to be more closely aligned with their customers and target audience.
  7. Cost effective: Brands may believe that outsourcing their marketing efforts would be more costly than handling it in-house.

Not bad. You could start with these seven points, flesh them out, and use them as a blog, newsletter, or the beginning of longer, more useful content. 

I wondered what the AI could do with the opposite question, so I asked it: “What do marketing agencies offer brands?”

Here’s what it said:

Marketing agencies offer a variety of services to brands including:

  1. Brand strategy development
  2. Market research and analysis
  3. Advertising (e.g. TV, print, online)
  4. Content creation (e.g. blog posts, videos, social media)
  5. Influencer marketing
  6. Event planning and management
  7. Public relations and media outreach
  8. Email marketing
  9. Website design and development
  10. Search engine optimization (SEO) and search engine marketing (SEM)
  11. Data and analytics to measure campaign success.

That list is clearly useful. You grab that list, and begin filling it out with details. What is brand strategy development? How are marketing agencies using influencer marketing (or, is influencer marketing effective)? Does email marketing still have a good ROI? You get the idea. 

In the beginning stages of working on copy, content, or messages you want to send to your audience or clients, ChatGPT (and AI like it) are an invaluable tool.

As a substitute for a human mind and its ability to create new insights from fresh data? This human writer selflessly says: “not yet.”

Reach out to Inspira Marketing today to learn about how we can support your brand (within budget, while sharing control and remaining cost effective). Or hit us up for more information about AI tools, or how the latest technology can transform your marketing strategy. 

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