The
Challenge
For years, International Delight owned the flavor game, turning plain coffee into a daily dose of fun. But when Coffee Mate started chasing the same crowd, ID had to remind Zillennials who really brings the flavor by reclaiming its spot as the go-to creamer for fun, creativity, and unapologetic self-expression.
Relationship
Opportunity
Black coffee and Zillienials don’t mix. Young drinkers want flavor, and they want it their way. International Delight had the perfect chance to show that with endless flavor combos, every cup can hit just right. By turning coffee into a daily creative ritual, ID could help them start their mornings with flavor and keep them coming back, cup after cup.
Our
Solution
We created The International Delight Flavor
Studio–a full-on flavor playground where
festivalgoers got to mix creamers like a DJ mixes beats and then star in their own shareable music video to celebrate the creation.
Results
content
Impressions
dwell time
(+45% vs. goal)
