Olaplex

LATHER. RINSE. RESULTS.

BREATH OF FRESH AIR IN A BOTTLE 😍

mane.chick.fil.hair

The
Challenge

Olaplex became the gold standard in bond-building haircare, earning the trust of pros, stylists, and a cult-like fanbase. But as imitators flooded the market and “bond-building” lost its edge, the brand’s science-first image started to feel a little cold. With so many beauty brands turning to celebrities for attention, Olaplex needed a fresh way to stand out, one that captured both the innovation and the emotion of what great hair truly feels like while sticking to their science-forward roots.

Relationship
Opportunity

To evolve the brand’s look into something bolder and more editorial, we set out to capture the sensorial experience of washing your hair and the elevated results only Olaplex can deliver. By bringing that feeling to life, we could forge a deeper emotional connection, turning everyday routines into lasting brand love and reaffirming Olaplex as the one that always rises above the rest.

Our
Solution

We reimagined Olaplex’s visual world with a new suite of global assets centered on its hero products, No. 4 Shampoo and No. 5 Conditioner. Every detail from squeezed bottles and dripping formulas to the presence of pro stylists, was designed to feel elevated yet real, capturing the artistry and science behind every wash. We also expanded the library to include new launches like 4/5 Fine and the Scalp Serum Treatment, positioning Olaplex as the premier haircare brand for those who expect professional results at home.