• How Summoning the Subconscious Can Take Your Experiential Campaign to the Next Level

    How Summoning the Subconscious Can Take Your Experiential Campaign to the Next Level

    As humans, we’re subjected to countless marketing messages each and every day. Whether it’s while scrolling through social media, driving by a billboard, watching ads on television, or seeing a brand activation at an event, these messages are practically unavoidable.

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  • Infographic: Don't Forget About Generation X

    Infographic: Don't Forget About Generation X

    Born between 1964 and 1982, Generation X is an oft-forgotten group. Discerning brands, however, understand the opportunity at hand with this generation. Though smaller in size than its Millennial successors, Gen X is in a better position to be the biggest spenders in the next decade or so. In fact, a quarter of them reside in the top 25% income bracket, making it a big mistake to ignore them altogether. Here, we take a look at their behavior in the digital world to understand how to best reach them.

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  • Employee Spotlight: Kristine Odaiyar

    Employee Spotlight: Kristine Odaiyar

    Kristine Odaiyar recently joined the Inspira team as a Regional Field Manager. To get to know the Ocala, Florida native better, read along in this edition of the Employee Spotlight!

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  • 3 Ways to Capture Gen Z's Attention with the Right Sponsorship Choices

    3 Ways to Capture Gen Z's Attention with the Right Sponsorship Choices

    When thinking about sponsorship opportunities on behalf of your brand, it’s important to choose wisely. After all, making the wrong choice can not only damage your reputation, but it can also result in the loss of valuable customers.

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  • 3 Trends Shaping the Beverage Category in 2019 and Beyond

    3 Trends Shaping the Beverage Category in 2019 and Beyond

    No matter what category your brand operates in, it’s likely that one thing rings true: consumers are more interested than ever in trying the “new thing.” Earlier this summer, we highlighted some of the new and exciting beverages that are popular with consumers this season. However, as trends are wont to do, many of these beverages will recede into the background as seasons change.

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  • Infographic: Examining Technology's Role in Travel

    Infographic: Examining Technology's Role in Travel

    Face it — today's travelers are doing everything from trip research and ticket booking to navigation and payments all from their computers and smartphones. Accordingly, brands need to have a keen understanding of technology's role in travel or risk being left out of the equation altogether. Here, we take a look at how travel consumers use technology throughout the duration of their journeys.

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  • Infographic: Understanding Outdoor Enthusiasts

    Infographic: Understanding Outdoor Enthusiasts

    Whether it's at work, play, or leisure, millions of Americans have bought into the wellness movement in an attempt to live a healthier life. One such way is with physical activity, and that has led to a rekindling of the flame between Americans and the outdoors. Here, we shine a light on the outdoor enthusiasts among us in an attempt to understand who they are, what they like, and how brands should communicate to them in order to separate their products from the rest of the pack.

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  • 6 Things You Need to Know About Sports Nutrition Trends

    6 Things You Need to Know About Sports Nutrition Trends

    Thanks to the rise of the wellness movement, consumers across the globe have made their personal health a top priority. As a result, industries ranging from fitness and apparel to sleep and travel are adapting to meet consumers’ evolving needs.

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  • How Brands Can Fight Back Against Waning Consumer Loyalty

    How Brands Can Fight Back Against Waning Consumer Loyalty

    For brand marketing efforts, focusing specifically on your most loyal of customers is simply no longer an option. According to research from Nielsen, only 9% of U.S. consumers say that they are brand loyal – and even that number rises above the global average (8%).

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  • Infographic: What's Winning Over Consumers in Financial Services?

    Infographic: What's Winning Over Consumers in Financial Services?

    The proliferation of digital brands in the world of financial services has led many big banks and investment firms to rethink their strategies when it comes to acquiring and retaining customers. Here, we take a look at the consumer's perspective in order to understand how these institutions can position themselves to win over the next generation of consumers with a shifting set of priorities.

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