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Health and Wellness

Big Gains for Brands that Turn Macros into Marketing

Blame TikTok, GLP-1s, or just a smarter shopper, but protein has officially entered the chat. Everyone from busy parents to wellness enthusiasts is looking for high-protein options that fit their lifestyle. For CPG marketers, this is the green light to flex. Innovation is booming across animal, plant, and alternative proteins, and brands that can deliver functional benefits with craveable flavor and standout shelf appeal are winning.

Our picks

Infographic: Back-to-School = Back-to-Basics

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Culture Meets Creative – Building Connections through Culture: Inspira’s Creative Director Treasure Neal

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Inspira news, insights, and white papers

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What’s new and buzzworthy at Inspira

Inspira in the News

So Delicious Talks Multi-Sensory Sampling with Event Marketer

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Inspira in the News

‘The Pint of No Return’ Turns Up in BizBash’s Top Lollapalooza Activations for 2025

Inspira in the News

Campaign US Covers ‘The Pint of No Return’ at Lollapalooza

Inspira in the News

The Drum Spotlights Inspira & So Delicious’ ‘The Pint of No Return’ at Lollapalooza

Inspira in the News

Inspira CEO Published in Advertising Week on Using Experiential to Power Integrated Campaigns

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Brand Storytelling

TL;DR? The Relationship Report: Now a 20-Minute Listen

Experiential

Inspira’s Art Director Esteban Leyva Shares What Gen Z Values in Brand Relationships

Brand Storytelling

From Dating to Divorce: Why Consumers Break Up with Brands (And How to Win Them Back)

Experiential

Strategy in Building Community and Consumer Trust: Inspira’s Integrated Strategy Senior Director, Regina Fiedel

Infographics

Infographic: You Had Me At “Hello”

Experiential

Inspira’s Client Engagement Director Effie Gavrielidis Shares How to Build B2B Relationships through Experiential Marketing

Brand Storytelling

Is Lululemon Losing Its Luxury Glow? Challenger Brands Are Turning Up the Heat

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Whitepapers & Research

The Relationship Report: How Consumers Choose, Connect, & Commit

The Relationship Report: How Consumers Choose, Connect, & Commit

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Shaping Experiential Marketing Trends for 2025: Fostering Deeper Relationships Through In-Person Brand Experiences

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The Art of UGC: Innovative Approaches to Social Media Engagement

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Savoring Success: Driving Growth in Food and Beverage

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