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Hefty

Hefty Flip Cup Challenge

The Challenge

Despite its standing as the top-selling branded party cup in America, Hefty lagged in awareness and relevance in the key Millennial demographic.

Our Strategy & Activation

To take back the party cup category, we introduced the Flip Cup Tournament to three MLB stadiums. There, consumers formed teams, made custom uniforms, and participated in the tournament – culminating in the ultimate Flip Cup Challenge Championship at the MLB All Star Game in Miami.