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Team Extreme Clean

The Challenge

New to the U.S. market, Persil wanted to drive trial and consideration for its premium laundry detergent.

Our Strategy & Activation

What’s messier than the Color Run or Spartan Race? Not much, we thought. Through national partnerships with both races, we took the Persil Extreme Clean activation across the country to share the power of Persil Pro Clean with these weekend warriors. After completing the race, messy athletes flocked to our giant washing machine to get their picture taken from the inside of the spin cycle. To expand the power of Persil, we partnered with influencers to further amplify our efforts.