Skip to main navigation Skip to content
Virgin Atlantic

Virgin Atlantic

The Challenge

Virgin Atlantic wanted to generate buzz around its three new ways to travel, a service that allows consumers to personalize their travel experience.

Our Strategy & Activation

We threw an upscale, share-worthy event showcasing Virgin Atlantic’s three revolutionary ways to fly. Recruiting three lucky influencers, we gave them the opportunity to plan a bespoke London excursion. Then we partnered with artists to bring the influencers’ visions to life. From the venue choice and décor to the food and cloud-themed cocktails, every detail represented the unparalleled service that comes with flying Virgin Atlantic.