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Yahoo! On The Road

The Challenge

Yahoo! wanted to drive excitement and engagement with their brand among college students and showcase the launch of Yahoo! Screen.

Our Strategy & Activation

We hit college campuses across the country, using Yahoo! Screen technology to build buzz around upcoming concert events. Interactive games brought Samsung and HTC devices to life and kept students engaged. And for the main act, artists such as Charli XCX, Icona Pop and Twenty One Pilots rocked on-campus concerts at select schools, with each event live streamed on Yahoo! Screen.