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How Experiential Helps Brands Break Barriers to Entry

  • By Rob Patterson
  • September 10, 2018

As a lifelong hockey fan, I’ve always felt a tinge of jealousy about the NHL being less popular than the NFL, NBA, and MLB. Why don’t people love my sport? Read More

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Inspira Marketing and PAWS Team Up For 4 Legged 4K

  • By Rob Patterson
  • September 4, 2018

Calling all pet parents and furry friends alike! On August 26th, National Dog Day, Inspira Marketing Group worked alongside the Pet Animal Welfare Society of Norwalk (PAWS) to put on the 4 Legged 4K, a benefit to raise funds for the local no-kill animal shelter. Held at Norwalk’s Taylor Farms, the event included a 4K walk and post-walk ‘Yappy Hour’ for pets and their owners. Read More

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Employee Spotlight: Natalie Barnes

  • By Rob Patterson
  • August 23, 2018

A lover of travel and a well-made cocktail, Natalie Barnes joins our team as a Division Lead on the Activation Army program. To get to know her more, read along in this edition of the Employee Spotlight! Read More

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Infographic: Why Instagram Adds Snap to Your Next Experiential Marketing Campaign

  • By Rob Patterson
  • August 22, 2018

While other platforms may be losing users (we’re looking at you Facebook and Twitter), Instagram is in high-growth mode. Between 2017 and 2020, Instagram is expected to grow its user base by almost 7% to reach 95 million users in the U.S. alone. Moreover, researchers found that Instagram users are more engaged and actively follow brands on the platform. Read More

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