Blog

Finding Your Brand’s Social Media Voice

By Jennifer DeFreitas
February 9, 2018

When MoonPie so boldly told Kaela that she should spell her name with a “y”, we all forgot for a moment that we were witnessing an interaction between consumer and brand. And, when Old Spice tweeted to Taco Bell that their fire sauce was falsely advertised because it didn’t actually contain fire, consumers laughed and rallied from the sidelines. Adopting snarky, sarcastic brand personalities through social media is certainly trending and appeals to millennials, but does it yield a meaningful impact? If done correctly, having the right social media voice can position your brand as an authentic and relevant part of the current conversation. Read More

Employee Spotlight: Allison Young

By George Eoanou
January 11, 2018

Say hello to the newest addition to the HR team, Allison Young! Allison joins us as an HR Specialist and, given her altruistic nature, it's no wonder why she's a fit for the team. Wanna know more? Read on... Read More

Employee Spotlight: Maureen Jones

By George Eoanou
January 11, 2018

A Connecticut native with an extensive marketing background, Maureen Jones joins our team as Account Director. Her mantra? Do or do not. There is no try. Get to know more about Maureen below... Read More

3 Ways Marketers Can Take Advantage of the Holidays

By Rob Patterson
December 11, 2017

For citizens across the globe, the holiday season provides an opportunity to spend time with families, to give back, and to show appreciation for one another. Read More