• Hack the Amazon Search Bar With These Three Ways to Boost Your Brand

    Hack the Amazon Search Bar With These Three Ways to Boost Your Brand

    In fewer than 25 years, Amazon has captured almost half of all e-commerce sales and revolutionized the way we shop. Amazon has mastered personalization at scale through innovations in machine learning and its commitment to customer service.

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  • Four Content Strategies Every Experiential Campaign Needs

    Four Content Strategies Every Experiential Campaign Needs

    Face it: Ads are boring. Instead, consumers crave immersive brand experiences, and brands that provide these experiences earn lasting love and loyalty from their audiences. This isn't about showing off a product -- it’s about establishing two-way emotional connections that tie the brand to the lifestyle of its audience.

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  • Infographic: The Future of Non-Alcoholic Beverages

    Infographic: The Future of Non-Alcoholic Beverages

    In the world of non-alcoholic beverages, Americans are always excited to try the latest, most exciting products – and brands have taken notice. Whether it was sparkling waters, coffees, teas, or anything in between, brands flooded the market with more than 4,000 new product launches in the year of 2018. Here, we take a look at trends from those beverage innovations and what they tell us about the future of the non-alcoholic beverage category.

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  • Employee Spotlight: Maddie Hubler

    Employee Spotlight: Maddie Hubler

    Maddie Hubler, a native of Ridgefield, Connecticut and graduate of the University of Iowa, recently joined the Inspira team as an Associate on the Planning & Measurement team. To get to know Maddie better, read along in this edition of the Employee Spotlight.

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  • Infographic: Do Consumers Still Swoon Over Valentine's Day?

    Infographic: Do Consumers Still Swoon Over Valentine's Day?

    Is romance dead? By all indications, it may be so. The percentage of Americans planning to celebrate Valentine’s Day has fallen to its lowest level in more than a decade. Only a little more than half of U.S. adults say they plan to celebrate, down from two-thirds a decade ago. But all is not lost -- among those who have been hit by Cupid’s bow, spending is up! Here, we look at how Americans prepare and celebrate one of the biggest consumer holidays of the calendar year.

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  • Three Things Hotels Should Check Out Before Guests Check In

    Three Things Hotels Should Check Out Before Guests Check In

    In the ten years since the United States emerged from the economic recession, the travel industry has experienced a prolonged period of growth. Want proof? Look no further than U.S. hotel bookings, which experienced a six percent compound annual growth rate between 2009 and 2017. This growth, however, was not limited to traditional hotels, as boutique options, as well as disruptors like Airbnb and its copycats, have entered the fray.

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  • Experience is Everything: 2019 Trends in Experiential Marketing

    Experience is Everything: 2019 Trends in Experiential Marketing

    In the past decade, there has been a massive shift in consumer behavior. Instead of buying things, consumers are increasingly choosing to invest in experiences. If there’s any doubt, just think about the massive popularity of engagements like Refinery 29’s “29 Rooms” or the Museum of Ice Cream.

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  • Employee Spotlight: Brendan Hunt

    Employee Spotlight: Brendan Hunt

    Brendan Hunt, a graduate of Fairfield University and native of Milton, Massachusetts, recently joined the team as an Account Assistant. To get to know him better, read along in this edition of the Employee Spotlight.

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  • Infographic: How Americans Prepare for the Big Game

    Infographic: How Americans Prepare for the Big Game

    Not everyone is a football fan, but when it comes to the big game, nearly half of Americans will be tuning in to this year's matchup between the Los Angeles Rams and New England Patriots. A lot of preparation goes into it, too, with consumers making all kinds of purchases and plans prior to the event. In this infographic, we take a look at consumer spending and behavior when it comes to the big game.

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  • Should Your Brand Make an Investment in eSports?

    Should Your Brand Make an Investment in eSports?

    Though the business of eSports is still in its fledgling years, it has become increasingly clear that it’s here to stay. How do we know this? According to research from Simmons, total revenue is expected to surpass the $1 billion threshold in 2019, with nearly 60% of that money coming from sponsorship and advertising.

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