• Infographic: Understanding the Tastes of American Teens

    Infographic: Understanding the Tastes of American Teens

    Members of Gen Z have never known the world without the internet, mobile technology, or opinion-influencing peers. And, with the oldest members of the generation turning 22 in 2019, many aren’t even old enough for full-time employment. Still, it’s clear that their tastes are already leaving an indelible mark on the world we live in. Whether it’s food, e-commerce, social media, or video, it’s important to understand where teens are spending their time and which brands they love the most in order tailor our products and services to this emerging demographic.

     MORE
  • 10 Things You Need to Know About Millennial Travelers

    10 Things You Need to Know About Millennial Travelers

    With the majority of Millennials now in the workforce, and many of them in their prime spending years, we’re noticing many ways in which they are different from previous generations. Perhaps most notably, Millennials are taking longer than their predecessors to reach some of life’s major landmarks, such as marriage and buying a home. As a result, they’re taking that time and money and spending it elsewhere. One place where that money is being invested? Travel experiences.

     MORE
  • Employee Spotlight: Cole Von Richthofen

    Employee Spotlight: Cole Von Richthofen

    Hailing from Canton, CT, Cole Von Richthofen joins the Inspira team as an Account Executive in Business Development. To get to know Cole better, read along in this edition of the Employee Spotlight!

     MORE
  • Infographic: Do Consumers Want a Digital Detox?

    Infographic: Do Consumers Want a Digital Detox?

    Since the establishment of the internet nearly 30 years ago, our world has completely transformed. The rise of e-commerce has helped Amazon grow from a small online bookstore to the world’s biggest and most influential retailer, and social media giants like Facebook, Instagram, and Twitter have become engrained in our daily lives. Still, though, technological advancements don’t come without their challenges, and consumers across the globe are speaking up. In this infographic, we take a look at how consumers feel about the digital world and how brands can appeal to these sentiments.

     MORE
  • The Future of the Cannabis Industry

    The Future of the Cannabis Industry

    In 2012, Colorado and Washington became the first two states to legalize the recreational use of cannabis. Since then, eight more states (and the nation of Canada) have adopted similar measures and 33 states have passed legislation allowing for medical use of cannabis. Many expect that federal legalization will come within the next ten years, which means that the cannabis industry will only continue to grow in size and revenue.

     MORE
  • Four Trends Shaping the Future of Food

    Four Trends Shaping the Future of Food

    As technological advances continue to reshape the world we live in, industries from automotive to financial services are undergoing great change. For the food and beverage industry, it’s no different. Whether it’s the chemical composition of the food that we eat, who is selling it, or where it’s being sold, brands must adapt their offerings to fit the need of the modern consumer. Here, we take a look at four trends that are shaping the future of the food industry.

     MORE
  • Infographic: Understanding American Travel Trends

    Infographic: Understanding American Travel Trends

    With American travel consumers starting to value experiences over material possessions, it's been a boon to the travel industry. Many are saving money to go on trips with their loved ones -- or even alone -- and others are willing to pick up a new job just to fund their next adventure. However, research from Expedia shows that no two travelers are the same. Here, we look at American travel consumers across generations to understand how they plan and what they like to do while they're away.

     MORE
  • Three Ways Brands are Reinventing the Auto-Buying Experience

    Three Ways Brands are Reinventing the Auto-Buying Experience

    From connected phone applications and Apple CarPlay to 360º cameras, the automotive industry has seen some amazing technological advancements in recent years. Yet, despite all of the innovation happening to the cars themselves, the auto-buying experience has remained largely the same. While brands in other sectors have made great strides to offer fast, seamless purchase experiences, buying a car can be a fractured experience from the online discovery phase to in-person at the dealership.

     MORE
  • Infographic: Why Are Millennials Avoiding Credit Cards?

    Infographic: Why Are Millennials Avoiding Credit Cards?

    At 83 million strong, Millennials now make up one quarter of the U.S. population. As such a large group, they also represent $200 billion in spending power – the second-most of any generation behind Baby Boomers. Accordingly, it would behoove brands in the financial services industry to cater to this ascending group. However, finances are a touchy subject for Millennials, as evidenced by their feelings about credit cards. Here, we take a look at their behavior and concerns to understand how financial institutions can get Millennials interested in their offerings.

     MORE
  • Three Ways to Take Your Brand from Dying to Disruptor

    Three Ways to Take Your Brand from Dying to Disruptor

    Today’s businesses are under the constant threat of competition. Thanks to rapid advances in technology and continually evolving consumer behavior, brands know that they must continue to adapt their products and services in order to avoid disruption.

     MORE
< 1 2 3 4 5 6 » >