• Employee Spotlight: Amanda Santos

    Employee Spotlight: Amanda Santos

    After spending the summer as an intern in our Account Services department, Amanda Santos has joined the Inspira team full-time as an Account Coordinator! To get to know the Danbury, CT native better, read along in this edition of the Employee Spotlight.

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  • Warriors for a Cure Raise $143,347 for Alex's Lemonade Stand

    Warriors for a Cure Raise $143,347 for Alex's Lemonade Stand

    September is National Childhood Cancer Awareness Month.

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  • Why Marketers Should Embrace Their Inner Child

    Why Marketers Should Embrace Their Inner Child

    The other day, while with my five-year-old niece, I observed two things. First, spaghetti sauce is surprisingly difficult to remove from clothing and, secondly, she asks A LOT of questions.

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  • Inspira Shortlisted for Digiday Worklife Awards

    Inspira Shortlisted for Digiday Worklife Awards

    We are excited to announce that Inspira Marketing Group has been selected as a finalist in Digiday’s Worklife Awards in the “Most Committed to the Community/Social Good” category.

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  • Infographic: How Experiences Create Buzz-Worthy Word-of-Mouth

    Infographic: How Experiences Create Buzz-Worthy Word-of-Mouth

    Research shows that consumers who participate in rewarding experiential brand engagements are 25% more loyal and 200 times more likely to recommend the brand or product. As consumers grow increasingly skeptical of advertising messages, creating one-to-one engagements builds brand trust. And, when consumers recommend the brands they love to friends and family, 83% of Americans say they are more likely to purchase that product or service.

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  • Four Ways Marketers Can Win Generation Z

    Four Ways Marketers Can Win Generation Z

    Although Millennials will always be a valuable target for marketers, a new and equally powerful generation of consumers is emerging: Generation Z. Born between 1996 and 2010, this cohort is often referred to as the iGeneration. They have never known the world without the internet, mobile technology, or opinion-influencing peers. They are unapologetically themselves, endeavor to stand out rather than fit in, and are much more sophisticated in their relationships with brands.

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  • Five Trends to Watch in the World of Esports

    Five Trends to Watch in the World of Esports

    The world of gaming has grown in leaps and bounds over the last few decades, with advances in technology leading to increasingly realistic graphics, better overall gameplay, and the advent of online functionality. Today, the gaming industry continues to see explosive growth, and nowhere is it more evident than in the business of esports.

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  • Employee Spotlight: Sean Hannigan

    Employee Spotlight: Sean Hannigan

    Hailing from Chicago, IL, Sean Hannigan joins the Inspira team as a Division Lead on our Activation Army team. To get to know Sean, read along in this edition of the Employee Spotlight!

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  • Infographic: Unpacking the Travel Consumer's Journey

    Infographic: Unpacking the Travel Consumer's Journey

    From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention.

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  • Retail Isn't Dead, It's Coming Alive

    Retail Isn't Dead, It's Coming Alive

    We’ve all heard about the death of retail. Malls have turned into ghost-towns as iconic department stores are slowly withering away. This year alone, almost 4,500 U.S. store closures have been announced, while only about half that have opened. Analysts attribute retail’s downfall to a number of factors: the effects of the Great Recession, technology (mobile and the rise in e-commerce), increased competition from Amazon, and a shift in consumer spending habits - primarily, investing in experiences over goods.

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