• How Experiential Marketing Can Jumpstart Your Auto Marketing Strategy

    How Experiential Marketing Can Jumpstart Your Auto Marketing Strategy

    In the U.S. market alone, there are 412 distinct car models, speaking to the immense amount of choice available to car-buying consumers. And, with the average adult consumer purchasing a car every six to seven years, this makes it all the more imperative for brands to capitalize on those precious few moments.

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  • Jeff Snyder Tells Marketing Insider How Experiential Marketing Fuels User-Generated Content

    Jeff Snyder Tells Marketing Insider How Experiential Marketing Fuels User-Generated Content

    Yesterday, our founder and CEO, Jeff Snyder, was published in The Marketing Insider. In this piece, "Your Branding Secret Weapon: User-Generated Content,” Jeff shares his expertise and a number of tips for brands to employ to get consumers talking — and posting — on their behalf.

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  • Infographic: Experiences Enhance the Holidays

    Infographic: Experiences Enhance the Holidays

    The holidays can be stressful for everyone. But for moms, holiday shopping and entertaining can add to an already hectic schedule. Although they may be busy, new research into how moms feel about the season and the many ways they celebrate finds that most moms do believe it’s the most wonderful time of the year. Experiential marketing strategies can show busy moms exciting ways to entertain, introduce holiday-themed products, or make shopping fun through experiential pop-up boutiques.

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  • Ring Up Online Grocery Sales Through Experiential Strategies

    Ring Up Online Grocery Sales Through Experiential Strategies

    In 2017, online grocery sales exceeded the $31 billion mark. That number represents a 27% increase over 2016 and double that of 2015 – staggering growth in a short period of time for a fledgling industry. While the $31 billion accounts for only 3% of the total grocery market, the growth is hard to ignore. After all, the web-based grocery market is growing at a rate nearly ten times that of the overall grocery industry. And, that disparity should only continue to grow as stores add same-day pickup for online orders and online merchants ramp up same-day delivery.

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  • Infographic: Is Your Brand Ready for Generation Z?

    Infographic: Is Your Brand Ready for Generation Z?

    Generation Z isn’t your typical generation of teens. Instead of following trends, they set them; they’re media savvy, sophisticated, and acutely attuned to marketing hype. To win GenZ, brands must be clear about what they stand for, build trust, and provide opportunities for engagement and co-creation. Here, we look at who they are, their social media preferences, and how brands can connect with these 80 million consumers who influence nearly $4 billion in discretionary spending.

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  • Employee Spotlight: Jeff Lund

    Employee Spotlight: Jeff Lund

    After getting his MBA at the University of Colorado, we welcome Jeff Lund back to the Inspira team as a Project Manager! To get to know "JL" better, read along in this edition of the Employee Spotlight.

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  • Why Music Sponsorships Are Music to Marketers' Ears

    Why Music Sponsorships Are Music to Marketers' Ears

    In an era of change and constantly fluctuating expectations, it can be a challenge for brands to remain relevant. Generations grow older, demographics and preferences blur, and media consumption changes, forcing marketers to adapt their tactics to authentically tap into those audiences. That’s why identifying opportunities to build affinity and relevance through experience, as well as alignment with like-minded brands, is critical.

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  • Employee Spotlight: Amanda Santos

    Employee Spotlight: Amanda Santos

    After spending the summer as an intern in our Account Services department, Amanda Santos has joined the Inspira team full-time as an Account Coordinator! To get to know the Danbury, CT native better, read along in this edition of the Employee Spotlight.

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  • Warriors for a Cure Raise $143,347 for Alex's Lemonade Stand

    Warriors for a Cure Raise $143,347 for Alex's Lemonade Stand

    September is National Childhood Cancer Awareness Month.

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  • Why Marketers Should Embrace Their Inner Child

    Why Marketers Should Embrace Their Inner Child

    The other day, while with my five-year-old niece, I observed two things. First, spaghetti sauce is surprisingly difficult to remove from clothing and, secondly, she asks A LOT of questions.

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