• 3 Ways Millennials are Changing the World of Personal Finance

    3 Ways Millennials are Changing the World of Personal Finance

    In recent years, much ink has been spilled over the ways in which Millennials are impacting a variety of industries. While many of those thought pieces have brought attention to the businesses that are struggling due to failure to win over this generation, too few have spent enough energy on understanding the reasons why. As you might expect, money has a lot to do with it.

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  • How Influencer Marketing Will Change in 2020

    How Influencer Marketing Will Change in 2020

    Brands started to heavily invest in influencers about five years ago. At that time, it was all about the mega-influencer, the creator like Huda Kattan or Aimee Song who had millions of followers and could launch - and sell out - a product on Instagram in a matter of minutes. But, as influencer marketing has evolved, brands have learned that bigger isn’t always better. In the years that have followed, micro- and nano-influencers have played a key role in generating buzz for brands.

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  • Instagram and Facebook May Hide Your Likes; Should You Care?

    Instagram and Facebook May Hide Your Likes; Should You Care?

    Back in July, Instagram shocked users in several countries (including Australia, Canada, and Ireland) by running a test that hid like counts from other users. Since then, testing has expanded and parent company, Facebook, has considered doing the same. However, in a world where likes have served as social currency and careers have been launched on “Instagram fame,” these tests have been met with mixed emotions. In fact, a Russian influencer reportedly threatened to sue the platform if they move forward with hiding likes. Meanwhile, other users took to Twitter to express their praise, voicing that it’s a step in the right direction that will preserve the mental health of younger generations, specifically.

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  • Experiential Marketing: Breaking Through the Ad Clutter with Brand Experiences

    Experiential Marketing: Breaking Through the Ad Clutter with Brand Experiences

    Today's consumers are beginning to place a greater emphasis on experiences in lieu of possessions. This is due, in part, to their desire to interact with the world and disengage from the devices they hold so dear.

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  • Infographic: A Look Ahead to the Holidays

    Infographic: A Look Ahead to the Holidays

    In last year's holiday season, sales increased 2.9% over the previous year. While year-over-year growth is encouraging for brands, it actually fell short of National Retail Federation projections (4.3 - 4.8%). Looking at the growth more closely, it's clear that consumers are starting their shopping earlier than ever before. Holiday sales grew at a 5.1% rate during the first half of the season, but gained only 0.9% in the second half. Which days does your brand need to capitalize on this holiday season? Let's take a look!

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  • Warriors for a Cure Go the Distance for Pediatric Cancer

    Warriors for a Cure Go the Distance for Pediatric Cancer

    This September, in honor of National Childhood Cancer Awareness month, our team is participating in the annual Alex’s Million Mile initiative. This month-long event, hosted by the Alex’s Lemonade Stand Foundation, calls for teams from across the country to walk, run, and ride a collective total of one million miles before the month is up in order to raise awareness and funds for pediatric cancer research.

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  • Why Brands Should Take a Look at Twitch

    Why Brands Should Take a Look at Twitch

    For brands, connecting with younger consumers remains one of the most tried-and-true methods for building a loyal following. However, in today’s increasingly cluttered digital landscape, it’s getting more difficult to reach younger audiences en masse. Whether it’s through ad-blocking while surfing the internet or avoiding commercials by watching streaming services such as Netflix, younger consumers are seeing fewer and fewer traditional advertisements.

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  • 5 Tips to Boost Your Brand's Instagram Engagement in 2019

    5 Tips to Boost Your Brand's Instagram Engagement in 2019

    Last year, Instagram reached one billion active monthly users, surpassing that of parent company Facebook and once-competitor Snapchat. But. between constant algorithm alterations, experimental changes, and a surplus of daily content, it’s becoming more difficult than ever to create engaging posts for your audience on “The ‘Gram.” And, with more than 80% of businesses considering engagement to be their most important metric, this poses a major concern for brands and influencers alike.

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  • Infographic: Championing Female Sports Fans

    Infographic: Championing Female Sports Fans

    This football season, it's likely that you'll see plenty of commercials depicting men on a couch. The reality, though, is that women are big sports fans, too. Driven by expanded youth sports participation and the rise of professional women's sports leagues, female sports interest is on the rise. Here, we'll take a look at the age breakdown of female sports fans, their favorite sports/leagues to watch, their favorite athletic brands, and where to reach them while they're watching the game.

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  • 4 Ways to Make the Most of Your Marketing Budget

    4 Ways to Make the Most of Your Marketing Budget

    In recent years, experiential marketing has earned a great deal of praise due to its effectiveness in creating one-on-one connections with consumers through the live experiences that they so crave. As a result, brand marketers now consider experiential to be a key part of their marketing mix.

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