When MoonPie so boldly told Kaela that she should spell her name with a “y”, we all forgot for a moment that we were witnessing an interaction between consumer and brand. And, when Old Spice tweeted to Taco Bell that their fire sauce was falsely advertised because it didn’t actually contain fire, consumers laughed and rallied from the sidelines.MORE
For citizens across the globe, the holiday season provides an opportunity to spend time with families, to give back, and to show appreciation for one another.
What do Cadillac, Old Spice, and Lego all have in common? They each have had to make a significant business decision that would change the future of their respective brands and put them back into the hearts and minds of consumers.MORE
The pop-up shop has long been a staple of experiential marketing, piquing interest of passersby all the way from Brooklyn to Beijing. Still, marketing minds across the world continue to design different iterations of these popular experiences. Many of these have come in the form of fashion brands going brick-and-mortar to bring their brands to life, with the likes of Swedish watchmaker Daniel Wellington and menswear specialist Bonobos among those getting in on the action.MORE
SXSW has always been always been a hot topic amongst marketers, and these days, it is no different. However, conversation in recent years has been surrounded by scrutiny. Those who have long made the annual trek to Austin will readily remind you that, “it’s not what it used to be.” Still, as cries from purists and pundits proliferate, the reality is that SXSW still represents a one-stop shop for the up-and-coming trends and technologies — each of which will have a residual effect on how marketers curate the next iteration of experiences for their consumer base.MORE