Brand Storytelling | Brand Strategy and Influencer Partnerships
Inspira created the Soleil Sensitive Advanced “GAME ON” campaign platform to present an honest conversation around performance, confidence, movement, and achievement while showcasing our product.
With our insight and a product benefit anchored in water activation, we chose the 2020 Summer Olympics as a sponsor. As the “Official Razor of USA Swimming,” we partnered with Olympic athletes Katie Ledecky and Simone Manuel to create a high-profile campaign focused on confidence, performance, and drive. This culturally relevant partnership resonated with large retailers and consumers alike.
In addition to the campaign platform, we led the strategy for celebrity integration, developed all creative to support the media plan, and guided the PR and social media strategy. We also designed the in-store merchandising units, created the lifestyle sampling strategy and plan, and conceived an experiential activation.
Despite having to pivot due to COVID, our activation was pushed to 2021 to support the rescheduled Olympics, and the campaign achieved robust results and beat all benchmarks.
Impressions achieved long-sought-after Target distribution
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