Jeep
Champion of Adventure
It totally felt like the windows were open. That wind was crazy!
The
Challenge
Jeep had been a proud X Games sponsor for over 15 years, but the activation had started to feel a little too familiar. A stationary Jeep to explore, but not drive, wasn’t exactly getting hearts racing. We needed to find a more exciting way to engage fans, spark real brand passion, and generate sales leads all while set up on the side of a mountain.
Relationship
Opportunity
One in five test drives ends in a sale and the X Games crowd is full of adrenaline junkies just looking for their next adventure. We knew the best way to connect was to let them feel it for themselves. By putting them in the driver’s seat, Jeep could tap into their love of adventure and create an emotional bond through the kind of thrill only a Jeep can provide.
Our
Solution
We put guests behind the wheel in one of the most immersive virtual test drives ever conceived. Fans stepped inside a 30-foot geodesic dome and experienced a mountain drive adventure that played out in an incredible 4D film experience inside our pop-up Jeep theater. You could actually feel the wind in your hair and the warm embrace of an authentic Jeep Wrangler heated seat. All leading to an unprecedented number of dealer leads.
Results
IN LEADS
NPS SCORE
IN 3 DAYS
