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National Geographic

Beneath the Blue

The Challenge

New to the Disney family, National Geographic wanted to re-introduce their brand to Disney fans at the D23 Expo through an immersive experience that showcased Nat Geo’s breathtaking imagery and storytelling expertise alongside its global Planet or Plastic campaign.

Our Strategy & Activation

We brought National Geographic’s sustainability mission to life through a multi-sensory, 3D experience that transported fans into the depths of the ocean. Utilizing projection-mapping technology and National Geographic’s award-winning content, we replicated the sights and sounds of a coral reef. To illustrate the effects of plastic on the environment, we commissioned artists to create life-sized sculptures of marine animals, such as sea otters, dolphins, manta rays, and jellyfish, from 8,400 pieces of reclaimed single-use plastic. Consumers were invited to engage with the creatures via chatbot technology to learn how single-use plastics are impacting their environment and what they can do to affect change.