Experiential | Sampling
We conceived the marketing platform Calling 207: Mainers Helping Mainers. This grassroots movement demonstrated that Poland Spring was actively listening to Mainers so that they could become a catalyst for community improvement.
Our mobile Hydration Station Tour sampled Poland Spring Sparkling Water and invited Mainers to submit”207 Acts”, a list of community projects that mattered most to them. Inspira designed and built a website where consumers submitted their project ideas, voted for their favorites, and helped Poland Spring amplify the message across Maine through social media. After the four winning projects were selected, we activated volunteers, rolled up our sleeves, and completed the projects.
Here are the four acts selected:
1. Created ADA Compliant Raised Community Garden Beds in Patten
2 & 3. Beautified two community roadside gardens in Skowhegan
4. Planted 100 trees on Riverbend Farms Ecology School’s campus
More examples of our EQxIQ approach