Brand Storytelling | Brand Strategy & Product Launches
To engage with consumers at local festivals, community events, and retailers, we created the “Thomas’ Breakfast Like No Other Tour”. The centerpiece was a custom-fabricated 28-foot giant toaster and dining experience that traveled to 21 cities over five months and allowed consumers to taste Thomas’. Our strategic approach also included partnering with micro-influencers in each market to amplify Thomas’ messaging platform.
In addition, Inspira trained Brand Ambassadors interacted with consumers and prepared their order of a custom, handcrafted, delicious breakfast sandwich featuring a Thomas’ English Muffin or Bagel.
As consumers waited for their on-the-go sandwich, they could share the experience on social media with a photo op featuring a 7-foot Thomas’ English Muffin. Or they could try the “Toast Your Luck” slot machine-style game to win a branded prize. The dining area featured custom-designed and fabricated high-top tables that resembled stacks of Thomas’ English products.
But the experience didn’t end with the tasty Thomas’ sandwich. Consumers were also treated to outdoor games like cornhole, ring toss, and KanJam – each with its unique Thomas’ twist.
More examples of our EQxIQ approach