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Breakfast Like No Other

The Challenge

With 10% of Americans skipping breakfast, Thomas’ wanted to bring it back in a big way – while introducing consumers to their wide array of flavor innovations.

Our Strategy & Activation

To toast the most important meal of the day, the Thomas’ “Breakfast Like No Other” Tour launched at festivals, events, and retailers in 18 different cities. Our 28-foot giant toaster trailer introduced thousands of awed consumers to Thomas’ array of bagels and English muffins. After ordering a handcrafted breakfast sandwich, consumers were invited to create a GIF alongside a 7-foot tall English muffin, earn prizes from the ”Toast Your Luck” slot machine game, and play outdoor games – each with a Thomas’ twist.