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Geico Player’s Academy

The Challenge

GEICO wanted to create a tailgate experience unlike any other, educating students and alumni on the GEICO Alumni discount.

Our Strategy & Activation

To engage with students and alumni, we reimagined the college experience with the GEICO Player’s Academy (G.P.A.) and activated at colleges and universities on game days. During the ten-week tailgate tour, everyone was invited to participate in four unique experiential stations. Each invited participants to earn a 4.0 GPA, score branded prizes, and discover how much they’d save on insurance through GEICO’s affiliation with their university.