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Life is Good

Life is Good

The Challenge

Life is Good came to us with a challenge. Their core consumer was aging and the brand perception was changing.

Our Strategy & Activation

We hit the road in a branded Airstream trailer, visiting 14 cities in eight weeks to spread the Life Is Good message of optimism while helping kids along the way. The tour partnered with countless like-minded and passionate organizations, making pit stops at each of their events. At each activation, apparel was sold out of the Airstream while consumers were invited to create GIFs, play games like jenga and cornhole, and share what they were grateful for in the 8-foot tall Gratitude Jar. In the spirit of the brand mission, 100% of profits went to the Life is Good Kids Foundation.